Picture a Tuesday in January. The founder of a 40-person engineering firm, the person who holds the biggest client relationships and personally guarantees the bank line, dies suddenly at 56. By Friday, two major clients are asking who will run their projects. By the end of the month, the bank wants to discuss the loan covenants. The firm is still profitable on paper, and it is already running short of cash and credibility.
Key person life insurance is a policy a business buys on the life of an owner or employee whose loss would damage revenue, credit, or operations. The business owns the policy, pays the premium, and receives the benefit. Few owners have planned for that moment. In a Chase for Business survey of about 1,000 owners this spring, 70% said they are in early-stage succession planning or have no formal plan, and only 8% said they are fully prepared to transition ownership.
What Key Person Life Insurance Pays For
The death benefit arrives as unrestricted cash, which is exactly what a business needs in the months after a loss. Owners typically use it for four jobs: replacing revenue while clients are reassured or reassigned, recruiting and training a successor, keeping lenders comfortable or paying down debt the deceased guaranteed, and covering payroll so remaining employees stay put. In the engineering firm’s case, a properly sized policy would buy a year or more to stabilize.
How to Size the Policy
Insurers want a financial reason for the amount you request, so start with the numbers. Common approaches include a multiple of the person’s total compensation, the share of profit the person generates, the full cost of replacing them (search fees, training time, and contracts likely to walk), and any business debt the person has personally guaranteed. Calculate each, then choose the figure you can document. Revisit it whenever revenue, debt, or the person’s role changes.
The Tax Rules That Trip Up Owners
Premiums are generally not deductible when the business is the beneficiary. The death benefit is generally received income tax free, but only if the business follows the notice and consent rules for employer-owned life insurance under Internal Revenue Code Section 101(j). Before the policy is issued, the employee must receive written notice that the business intends to insure their life and the maximum face amount, must be told the business will be the beneficiary, and must consent in writing, including to coverage that may continue after employment ends.
The insured also generally needs to fit an exception, such as being an employee within the 12 months before death or a director or highly compensated employee when the policy was issued. The business then files IRS Form 8925 each year it owns the policy. Missing paperwork can make the proceeds above premiums paid taxable, a costly mistake at the worst possible time. Confirm the details with your tax advisor.

Keep Key Person Coverage Separate From Buy-Sell Funding
Key person coverage keeps the business running. A buy-sell agreement decides who buys a deceased owner’s shares and at what price. They solve different problems, and the 2024 Supreme Court decision in Connelly v. United States made the distinction more important. The Court held that company-owned life insurance used to redeem a deceased owner’s shares adds to the company’s value for estate tax purposes. In that case, the IRS counted $3.5 million of policy proceeds and assessed roughly $890,000 in additional estate tax.
Owners with redemption agreements funded by company-owned policies should review the structure with their attorney. Alternatives such as a cross-purchase arrangement or a separate entity that holds the policies may fit better. The American Bar Association’s summary outlines the planning steps estate attorneys are considering.
Term or Permanent?
Term coverage fits a defined window, such as the life of a loan or a planned five-year transition. Permanent coverage can suit long-term owners or arrangements expected to last decades. Many businesses also pair life coverage with key person disability insurance, since a long illness can disrupt a business as severely as a death. Our life insurance team can compare both approaches.
Back to January
With a policy in place, the engineering firm’s first call after the funeral goes to its insurer. The claim pays within weeks, the bank sees cash on the balance sheet, and the leadership team has the time to promote and hire without losing the clients the founder spent years winning.
What to Ask Your Broker
- Who in our business would cause the biggest financial gap if we lost them tomorrow?
- How much coverage can we justify to an underwriter, and on what basis?
- Have we completed and kept the Section 101(j) notice and consent forms for every insured employee?
- Is our buy-sell agreement funded in a way that holds up after the Connelly decision?
- Should we add key person disability coverage alongside the life policy?
Tooher-Ferraris can review your key person and buy-sell coverage alongside the rest of your business insurance program.






