For the first time in years, homeowners can exhale a little. After a brutal stretch of double-digit rate increases, the homeowners insurance market is showing genuine signs of stabilization. According to AM Best, the average approved rate increase for homeowners insurance dropped to 8.3% in 2025, compared to 13.5% in 2024 and the industry posted its first underwriting profit in five years. Carriers are re-entering markets they had pulled back from, competition is returning, and pricing is moderating.
That’s real progress. But here’s the catch: a calmer market is only good news if your coverage actually reflects the home you own today.
The Underinsurance Problem Most Homeowners Don’t Know They Have
During the hard market years, many homeowners focused on managing their premium — sometimes by keeping limits flat, raising deductibles, or simply not reviewing their policy at renewal. That approach made sense in the moment, but construction costs have climbed significantly in recent years. The Associated General Contractors of America reported that residential maintenance and repair costs rose 2.3% in just a single 12-month period, layered on top of several prior years of inflation. When you add it all up, the home you insured three years ago for $600,000 may now cost $750,000 or more to rebuild.
Dwelling replacement cost is the number that matters most in a total loss. If your coverage limit hasn’t kept pace with actual rebuilding costs, you carry the gap. That’s the definition of underinsurance and it’s far more common than most homeowners realize.

The Smart Home Discount You’re Probably Leaving on the Table
There’s another piece of good news in the current market that many policyholders aren’t taking advantage of: smart home technology discounts. Insurers are actively expanding programs that reward homeowners who invest in risk-reduction devices — monitored security systems, smart water shut-off valves, leak detection sensors, and smoke/CO detectors. Industry research shows discounts in the range of 5% to 20% for homes equipped with qualifying devices.
If you’ve upgraded your home’s technology in the past few years and haven’t informed your insurance advisor, you may be overpaying. This is exactly the kind of detail worth revisiting at renewal or sooner.
How to Use the Calmer Market to Your Advantage
A stabilizing market creates a genuine opportunity. More carriers competing for business means your advisor has more options to work with. This is the right time to:
- Request a replacement cost estimator review to confirm your dwelling limit reflects current rebuilding costs
- Ask about extended replacement cost or guaranteed replacement cost endorsements — coverage that protects you if actual rebuild costs exceed your policy limit
- Inventory your smart home devices and share them with your advisor for potential discounts
- Review your liability limits and consider whether a personal umbrella policy makes sense given how your assets and lifestyle have evolved
June is National Safety Month, with the National Safety Council focusing this year on safety at home. It’s an ideal time to think holistically about your home — not just physical safety, but financial protection too.
The market has done its part. Now it’s your turn. Learn more about how Tooher-Ferraris approaches home insurance coverage at
toofer.com/home-insurance/ and explore our Private Client Group for homeowners with more complex needs.
For a broader perspective on the 2026 homeowners market, AM Best’s latest market segment report is a strong resource.
Ready to review your home insurance coverage? The team at Tooher-Ferraris has been helping homeowners protect what matters most since 1932.
Contact us today to schedule a no-obligation consultation.





