Here is a question most HR leaders cannot answer with any precision. Compared to employers of similar size in your industry, are your health benefits above market, at market, or below market?
This is not a general impression. It is not a feeling about what peers might be offering. It is an actual, data-driven assessment of how your plan design, benefit levels, and employee cost-sharing compare to the market where you compete for talent.
Most mid-size employers cannot answer that question because they have never evaluated it using data. Renewals happen. Carriers present options. HR teams select a plan and communicate it to employees. However, the competitive benchmarking step that would show whether your benefits lead, match, or trail the market often never takes place. In 2026, ignoring that gap is becoming increasingly expensive.
What “Market” Actually Means and Why It Matters
Benefits benchmarking compares your plan design and employer/employee cost-sharing against peer data sets segmented by employer size, industry, and geography. The output is a clear picture of where you stand: which benefits you offer that most employers your size do not, which benefits the market is offering that you have not yet added, and whether your employee premium contributions are above or below what comparable employers charge.
SHRM’s 2026 Employee Benefits Survey, one of the most comprehensive annual benchmarks available, tracks prevalence data across more than 50 benefit categories. Key findings relevant to mid-size employers: telehealth coverage has become nearly universal among employers with 100 or more employees; mental health benefits through standalone EAP programs have expanded but utilization remains low without employer communication support; and voluntary benefits including critical illness and hospital indemnity coverage have seen significant adoption growth as employers look for ways to enhance benefits without adding to base plan cost.
According to KFF’s 2025 Employer Health Benefits Survey, the average annual premium for employer-sponsored family coverage reached $25,572 with employers covering an average of 73% of that cost. Mid-size employers who require employees to contribute significantly above the 27% average employee share are at a competitive disadvantage they may not see reflected in exit surveys until attrition picks up.

What Benchmarking Reveals That Instinct Doesn’t
The most common finding when mid-size employers do a formal benchmarking exercise is that their self-perception is wrong in both directions. Some employers who believe their benefits are strong discover they are behind on mental health coverage, paid leave, or supplemental benefits that have become standard in their industry. Others who worry they cannot afford competitive benefits discover their core medical coverage is actually strong and the gap is in communication and enrollment, not plan design.
A data-driven approach to benefits benchmarking identifies plan design inefficiencies, including deductible levels, coinsurance structures, and cost-sharing arrangements that may seem standard but are measurably out of step with comparable plans. The human capital management case for benchmarking is straightforward. You cannot attract and retain talent with a benefits package you cannot describe confidently. That confidence comes from knowing exactly where your benefits stand in the market.
Are you ready to find out how your benefits compare to the market and what to do about any gaps? The team at Tooher-Ferraris has helped mid-size employers build competitive benefits programs since 1932. Contact us today to schedule a no-obligation consultation.





